Raising Creative Teams Practical Leadership for an Emotional Business

<p>There are a lot of books out there on how to be a creative professional. And a lot of schools where you can learn to be a creative professional. But let’s say you find success on your chosen path, and they put you in charge of other creative professionals. Nobody tells you what to do then.</p> <p>Now they do.</p> <p>This book is a step-by-step guide to leading creative teams. You’ll learn what a creative leader’s job is (helping your team be more successful) and what it’s not (telling people what to change about their work). How to have one-to-ones. What a one-to-one is in the first place. How to build creative culture. How to hire the right people. How to give feedback in a way that teams will listen. How to sell work. How to establish your creative vision. And most importantly, how to say thank you.</p> <p>What You Will Learn</p> <p>How to build relationships through one-to-ones</p> <p>How to create opportunities for team members to be successful</p> <p>How to build a culture that supports creativity</p> <p>How to build and manage teams</p> <p>How to give creative feedback</p> <p>How to sell work</p> <p>How to establish your creative vision and build your personal brand</p> <p>Who This Book is For</p> <p>New and aspiring leaders in creative fields such as advertising, design, production, and marketing, as well as experienced leaders looking to improve their skills.</p>