Professional Selling

Professional Selling covers key sales concepts and strategies by highlighting detailed aspects of each step in the sales process, from lead generation to closing. Co-authored by Dawn Deeter-Schmelz et al., the Second Edition also offers unique chapters on digital sales, customer business development strategies, and role play.<br> <br> Also available in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Learn more about 978-1-0719-3095-3, Professional Selling - Vantage Learning Platform, Second Edition.