HBR Guide to Unlocking Creativity

<p><b>Anyone can think more creatively and unlock innovation.</b></p> <p>Creativity is the key to innovation, but too many projects and teams are organized in ways that stifle new ideas. You need to ensure that creativity can thrive--and that you are part of the process.</p> <p>Fortunately, anyone can use method-driven approaches to teach and learn creativity. The <b>HBR Guide to Unlocking Creativity</b> will show you how to reach your creative potential, manage creative collaboration, and achieve groundbreaking results.</p> <p>This guide will help you:</p> <ul> <li>Understand the neuroscience of creativity</li> <li>Run better brainstorming sessions--in person or virtually</li> <li>Use design thinking to generate new solutions</li> <li>Model a mindset of curiosity and experimentation</li> <li>Balance creativity with productivity</li> <li>Bring breakthrough ideas to life</li> </ul> <p>Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the <b>HBR Guides</b> provide smart answers to your most pressing work challenges.</p>