Beyond Disruption Innovate and Achieve Growth Without Displacing Industries, Companies, Or Jobs

<p><b><i>USA TODAY BESTSELLER</i></b></p> <p><b><i>Blue Ocean Strategy</i>, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth.</b></p> <p>Disruption dominates innovation theory and practice. But disruption, for all its power, is destructive--displacing jobs, companies, and even entire industries. Are we missing an alternative approach to innovation and growth?</p> <p>With three decades of research, the #1 global bestselling authors of <i>Blue Ocean Strategy</i>, W. Chan Kim and Renée Mauborgne, reveal another way to innovate and grow. Just as <i>Blue Ocean Strategy</i> redefined the essence of strategy as creating not competing, <b><i>BEYOND DISRUPTION</i></b> redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement that happens when innovators set out to disrupt.</p> <p>Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this new approach to innovation allows companies to grow while also being a force for good. With examples that reach across all sectors of the economy and a practical framework for guiding innovation efforts, this book shows:</p> <ul> <li>Why nondisruptive creation matters to all of us and why it is likely to become even more important in the future</li> <li>How it complements disruption and how you can identify and execute on nondisruptive opportunities</li> <li>How companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society</li> </ul> <p>A practical guide for driving innovation and growth, the rich research behind the book, coupled with its frame-breaking message, make it the must-read book for the next generation of innovators.</p>