Dual Transformation How to Reposition Today's Business While Creating the Future

<b>Game-changing disruptions will likely unfold on your watch. Be ready.</b><br> In <i>Dual Transformation</i>, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. <i>Dual Transformation</i> shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created. <br> That moment starts with the core dual transformation framework: <br> <ul> <li> <b>Transformation A: </b> Repositioning today's business to maximize its resilience, such as how Adobe boldly shifted from selling packaged software to providing software as a service.</li> <li> <b>Transformation B: </b> Creating a new growth engine, such as how Amazon became the world's largest provider of cloud computing services.</li> <li> <b>Capabilities link: </b> Fighting unfairly by taking advantage of difficult-to-replicate assets without succumbing to the "sucking sound of the core." </li> </ul><br> Anthony, Gilbert, and Johnson also address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction. Without them, dual transformation efforts can founder. <br> Building on lessons from diverse companies, such as Adobe, Manila Water, and Netflix, and a case study from Gilbert's firsthand experience transforming his own media and publishing company, <i>Dual Transformation</i> will guide executives through the journey of creating the next version of themselves, allowing them to own the future rather than be disrupted by it. <br>