Marketing Communications

<p>Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.</p> <p>This fourth edition:</p> <ul> <li>Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries</li> </ul> <ul> <li>Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis</li> </ul> <ul> <li>Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics</li> </ul> <p>This textbook is essential reading for students studying marketing communications or a related topic.</p> <p>John Egan is Professor of Marketing at Regent's University, London. </p>