Business Analytics Applied Modelling and Prediction

Analytical skills are in high demand but short supply. Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the expertise to analyse, interpret and communicate data with confidence, to inform real-world decision-making.<br> <br> Key features include: <br> - Clear signalling of introductory, intermediate and advanced content<br> - An entire chapter dedicated to data visualisation, introducing Tableau for storytelling with data<br> - Motivational cases throughout showing how the theory relates to real life<br> - A wide variety of end-of-chapter exercises to test your understanding of the topics covered<br> - Online examples and datasets to help you master your analytics skills through hands-on learning<br> <br> Lecturers also have access a range of online resources developed to support teaching, including a Teaching Guide, solutions to end-of-chapter exercises, PowerPoints and a testbank.<br> <br> Business Analytics: Applied Modelling and Prediction is suitable for undergraduate and postgraduate students of Business Analytics. This book uses Excel(R) and Tableau(R). <br> <br> Dr James Abdey is an Associate Professor (Education) in Statistics at The London School of Economics and Political Science (LSE).<br>