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Strategic Management: a Competitive Advantage Approach, Concepts and Cases, Global Edition cover

Strategic Management: a Competitive Advantage Approach, Concepts and Cases, Global Edition

by Fred R. David, Forest R. David, Meredith E. David

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About this book

Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.

The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

Details

Pages
672
Publisher
Pearson Education, Limited
Language
EN
ISBN-13
9781292745275
ISBN-10
1292745274

Categories

Business & Economics, Corporate Finance, Strategic Planning