Digital Business and E-commerce Management

Understand the crucial aspects of digital business and e-commerce with this best-selling text. <p>Digital Business and E-Commerce Management, 8th edition, develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly harsh and competitive environment.</p> <p>Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes.</p> <p>Key features include: </p> <ul> <li>updated content with the latest information on AI and a focus on digital business</li> <li> up-to-date information to support your learning around digital transformation</li> <li>New diagrams and business models to develop your understanding of business concepts and customer user journeys</li> <li>reader-frienly and accessible writing style </li> </ul> <p>With a further host of features to enhance your learning experience, you will come to see why this is a bestselling text.</p>