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Selling Today: Partnering to Create Value, Global Edition cover

Selling Today: Partnering to Create Value, Global Edition

by Gerald Manning, Michael Ahearne, Barry Reece

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About this book

For courses in selling.

Cutting-edge personal selling techniques to succeed in today's competitive business world

Selling Today helps students understand the value of developing personal selling skills. The text incorporates academic theory, roleplay scenarios, real-world applications and ethical dilemmas. With the largest number of "learn by doing" materials of any personal selling text, Selling Today offers a wealth of tools to help students develop an ethical, customer-centered mindset.

With new discussions, scenarios and videos, the 15th Edition prepares students to succeed as members of a new generation of sales professionals.

Details

Format
Paperback
Pages
544
Publisher
Pearson
Language
EN
ISBN-13
9781292458632
ISBN-10
1292458631

Categories

Business & Economics, Sales & Selling, Management, Commerce