Selling Today: Partnering to Create Value, Global Edition

<p>For courses in selling.</p> <p>Cutting-edge personal selling techniques to succeed in today's competitive business world</p> <p>Selling Today helps students understand the value of developing personal selling skills. The text incorporates academic theory, roleplay scenarios, real-world applications and ethical dilemmas. With the largest number of "learn by doing" materials of any personal selling text, Selling Today offers a wealth of tools to help students develop an ethical, customer-centered mindset.</p> <p>With new discussions, scenarios and videos, the 15th Edition prepares students to succeed as members of a new generation of sales professionals.</p>