Strategic Management Concepts and Cases : a Competitive Advantage Approach

<p>Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States.</p> <p>For undergraduate and graduate courses in strategic management.</p> <p>This package includes MyLab.</p> <p>A practical, skills-oriented approach to strategic management</p> <p>In today's economy, gaining and sustaining a competitive advantageis harder than ever. Strategic Management A Competitive Advantage Approach, Concepts and Cases capturesthe complexity of the current business environment and delivers the latestskills and concepts with unrivaled clarity, helping students develop their owncutting-edge strategy through skill-developing exercises. It offers morecoverage than any other textbook on important issues related to businessethics, social responsibility, global operations, and sustainability -- one ofthe reasons it is adopted at more than 500 colleges and universities worldwide.</p> <p>Thoroughly updated and revised with current research and examples, the 17th Edition helps students and managers effectivelyformulate and implement a strategic plan that can lead to a sustainablecompetitive advantage for any type of business.</p> <p>Reach every student with MyLab Management</p> <p>MyLab(R) empowers you to reach everystudent. This flexible digital platform combines unrivaled content, onlineassessments, and customizable features so you can personalize learning andimprove results, one student at a time.</p> <p>MyLab Management should only be purchased when required by an instructor.Please be sure you have the correct ISBN and Course ID. Instructors, contactyour Pearson representative for more information.</p>