Research Methods for Business Students

The market-leading textbook that offers clear, robust and pragmatic guidance on your dissertation or research project. Ranked as the most highly cited text in Business, Marketing, Accounting & Economics! <p>According to the Financial Times' Teaching Power Rankings (research by Open Syllabus)</p> <p>With over 500,000 copies sold, Research Methods for Business Students by Saunders, Lewis, and Thornhill is the definitive textbook for Business, Marketing, and Management students conducting a research-led project or dissertation.</p> <p>This fully revised 9th edition provides excellent coverage guiding you through the entire process, from deciding on a research topic to writing your dissertation or project and presenting your academic poster. By taking a transactional approach, the textbook will help you choose your project through critically reviewing the literature and designing your research, answering key questions such as: </p> <ul> <li>How do I generate a research idea and design my research?</li> <li>How do I review the literature critically?</li> <li>Why is research philosophy relevant to my research?</li> <li>How do I collect and analyse my data?</li> <li>When and what do I need to write?</li> <li>How can I do research virtually?</li> </ul> <p></p> <p>This comprehensive guide to conducting research will support you step-by-step at every stage of the process, offering a wealth of thought-provoking features and activities, such as tips and tricks from other students' experiences on their research projects and a complete glossary of terms. It provides case studies, news, and articles based on the latest virtual and face-to-face methods, discussing how research is used in practice within organisations worldwide. Self-study prompts will further encourage you to apply what you have learned to your own research project.</p> <p>Get data-confident with the worked examples, self-test questions, and downloadable datasets, and take the Heightening Awareness of Research Philosophy survey (HARP) to understand more about your own research philosophy and how it affects your research project.</p> <p>Written by experts in the field, this resource guides you through developing your research skills by taking a clear, concise, and transparent approach, helping you complete and successfully present your research.</p> <p>This edition is also available in Revel(R).</p> <p>Revel(R) is Pearson's newest way of delivering respected content. Fully digital and highly engaging, Revel replaces the textbook and gives you everything you need for the course, and more. </p> <p>Informed by extensive research on how people read, think, and learn, Revel(R) is an interactive learning environment that enables you to read, practice, and study in one continuous experience -- for less than the cost of a traditional textbook. </p>