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Business Communication Today, Global Edition cover

Business Communication Today, Global Edition

by Courtland L. Bovée, John V. Thill

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About this book

<p><i>For courses in Business Communication.</i></p> <p><b>Technology and communication intersect to prepare students for the workplace</b></p> <p><b><i>Business Communication Today</i></b> continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless business skills such as listening, presenting, and writing.</p> <p>With a strong focus on mobile integration, the <b>14th Edition</b> blends current topics, such as social media in business, with more traditional entrepreneurial concepts. The text is flexible and suitable for all students, instilling crucial business skills needed to thrive in an office environment. With a clear, fluid chapter organization, <b><i>Business Communication Today</i></b> introduces, develops, and reviews major concepts to maximize understanding.</p> <p><b>Pearson</b> <b>MyLabTM Business Communication not included.</b> Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.</p> <p><b>MyLab</b> is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.</p>

Details

Format
Paperback
Pages
712
Publisher
Pearson Higher Education & Professional Group
Language
EN
Edition
14th
ISBN-13
9781292215341
ISBN-10
1292215348

Categories

Business & Economics, Business Communication, Industries, Computers & Information Technology