Digital Business and E-commerce Management

Learn everything there is to know about the latest strategies and tactics for a successful digital business in one best-selling text. <p>Digital Business and E-Commerce Management, 7th edition by Chaffey, Hemphill, and Edmundson-Bird, is the latest edition of this best-selling book, guaranteed to offer you the knowledge and skills to handle the speed of change faced by organisations in the digital world.</p> <p>This edition brings together the most up-to-date knowledge in academic and practitioner thinking, discussing some of the hottest topics in the field, such as: </p> <ul> <li>Which strategies and tactics does an organisation need to develop and implement to make a Digital Business successful?</li> <li>How do we work out where to place our investment?</li> <li>How should businesses select the best digital technology, media, and insight sources to compete in the digital landscape?</li> </ul> <p>Written in an engaging and informative style, this book is ideal for students in Digital Business and e-Commerce, but also professional marketers, or even Business Managers, covering all aspects of Digital Business, including strategy, digital comms, and transformation.</p> <p>Key features include: </p> <ul> <li>A structured approach to review, plan and implement a digital business strategy for all types of organisations</li> <li>The latest on digital marketing techniques in SEO, social media comms, and content marketing</li> <li>New case studies providing examples of organisations and their experiences with digital business and e-commerce</li> <li>A brand new chapter introducing the concepts of digital business transformation and growth hacking</li> </ul> <p>With an array of features and updates to support your learning, this must-have textbook will provide the tools you need to help you understand and apply the concepts of 'Digital' in your strategy, implementation, and transformation.</p>