Research Methods for Leisure and Tourism

<p>Now in its fifth edition, <i>Research Methods for Leisure and Tourism</i> has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. </p> <p> </p> <p>This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo.</p> <p> </p> <p><b>Key features</b></p> <ul> <li>Coverage of both qualitative and quantitative research methods, ensuring a balanced approach to data collection and analysis </li> <li>Practical guidance on conducting research and writing reports, showing the 'how' as well as the 'what' </li> <li>Detailed coverage of the development of conceptual frameworks for research, research design, analytical methods and the composition of research reports, providing everything required to conduct a research project </li> <li>International case studies and extensive examples from the leisure and tourism literature </li> <li> Questions, exercises and further reading for each chapter </li> <li>Extensive web-based support materials </li> </ul> <p><b>New to this edition</b></p> <ul> <li>The fifth edition has been fully updated throughout and includes additional material on: <ul> <li>Management and policy-related research methods </li> <li>EndNote bibliographic referencing software </li> <li>Notes on additional methods including: big data, discourse analysis, multiple correspondence analysis, netnography/web-based research, people meters </li> </ul> </li> <li>For the analysis of quantitative data, SPSS is updated to version 23 </li> <li>For qualitative data analysis, the guide to NVivo software is updated to version 11. </li> </ul>