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Marketing cover

Marketing

by Dhruv Grewal, Michael Levy

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About this book

"Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also offer ways to help students think critically about and apply core concepts"--

Details

Format
Paperback
Pages
498
Publisher
McGraw-Hill Education
Language
EN
Edition
7
ISBN-13
9781260576009
ISBN-10
1260576000

Categories

Business & Economics, Marketing