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Marketing Essentials 6e cover

Marketing Essentials 6e

by Clow, Dana-Nicoleta Lascu, Kenneth E. Clow

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About this book

<br/><p>Marketing: Essentials is written to provide a basic understanding and appreciation for marketing. Dr. Clow's extensive business experience offers compelling examples and valuable perspectives. Dr. Lascu's international heritage and experience provides a higher level of understanding of marketing within the global environment. These two veteran authors have once again teamed up to provide an informative and readable text based on current theory.<p/>

Details

Format
eBook
Pages
503
Publisher
Textbook Media Press
Language
EN
Edition
6
ISBN-13
9780996996389
ISBN-10
0996996389

Categories

Business & Economics