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Marketing Essentials 6e cover

Marketing Essentials 6e

by Clow, Dana-Nicoleta Lascu, Kenneth E. Clow

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About this book


Marketing: Essentials is written to provide a basic understanding and appreciation for marketing. Dr. Clow's extensive business experience offers compelling examples and valuable perspectives. Dr. Lascu's international heritage and experience provides a higher level of understanding of marketing within the global environment. These two veteran authors have once again teamed up to provide an informative and readable text based on current theory.

Details

Format
eBook
Pages
503
Publisher
Textbook Media Press
Language
EN
Edition
6
ISBN-13
9780996996389
ISBN-10
0996996389

Categories

Business & Economics