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Strategic Marketing Management 3e 3rd Ed cover

Strategic Marketing Management 3e 3rd Ed

by Syed H. Akhter

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About this book

BWPBK Expanded for mainstream marketing management course. New design and layout! Originally signed and developed by Cengage, Akhter 's 3e takes an integrated approach to strategic marketing management, and provides a comprehensive view of strategy, strategy development, and strategy execution.

Details

Format
eBook
Pages
313
Publisher
Textbook Media Press
Language
EN
Edition
3
ISBN-13
9780996095457
ISBN-10
0996095454

Categories

Business & Economics