Managing in a Downturn Leading Business Thinkers on how to Grow when Markets Don't

Managing in a Downturn brings together the world's leading business thinkers on the big questions confronting managers and executives in today's painfully credit-crunched times.- Brings together advice from the world's leading business minds about how to effectively manage in challenging times.- Wide ranging thinking on every aspect of the recession, from the roots of the downturn to managing talent, reassessing risk and seizing opportunities.- One of the first books to be published on managing in a recession.- Accompanying website hosting extra audio and video content. What can businesses do to minimise short-term pain and maximise long-term competitive advantage? Are there lessons to be learned from previous downturns? And what will the future business environment look like? Hear what the experts have to say.With the recession now clutching us in a firm grip, it can be difficult to think beyond the doom and gloom. For senior managers and executives, navigating through turbulent times is never easy, the instinctive reaction is to cut costs and hunker down until things get better. But retreating into a protective shell is not always the right decision for the long term. Indeed, a downturn can present a great opportunity for companies to reposition themselves, scour the market for good deals, recruit talent from competitors and, ultimately, equip themselves for sustainable long-term success. Managing in a Downturn brings together a range of leading business school experts and commentators to offer their observations and new business thinking on surviving - and even better, thriving - in the current recession. Management teams in today's volatile business context need help. And expert help is now at hand in this premium collection of cutting edge business thinking that will help you get a new perspective on the downturn, how it could affect your business and how to manage through it.