Consumer Behavior
All offers (1)
| Price | Condition | Seller | |
|---|---|---|---|
| $282.95Best price | New | Basi6 International LLC |
Stock and pricing refresh on page load. Tez can also compare prices on Amazon, AbeBooks, and ThriftBooks if you ask.
About this book
<p><i>For undergraduate and graduate courses in consumer behavior.</i></p> <p> </p> <p><b>Strategic applications for understanding consumer behavior</b></p> <p><b><i>Consumer Behavior,</i></b> <b>12th Edition </b>explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The <b>12th Edition</b> has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.</p>
Details
Categories
Business & Economics, Consumer Behavior, Customer Relations, Marketing