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The Marketing Plan Handbook cover

The Marketing Plan Handbook

by Marian Burk Wood

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About this book

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.


The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

Details

Format
Paperback
Pages
210
Publisher
Pearson
Language
EN
Edition
5
ISBN-13
9780133078350
ISBN-10
0133078353

Categories

Business & Economics, Marketing, Sales & Selling, Design