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International Marketing cover

International Marketing

by Philip R. Cateora, John L. Graham

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About this book

This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

Details

Format
Paperback
Pages
702
Publisher
McGraw-Hill/Irwin
Language
EN
Edition
13th
ISBN-13
9780071274722
ISBN-10
0071274723

Categories

Business & Economics, Exports & Imports, International